Bachelor of Science in Business Administration
Major in Marketing Management
This program will prepare students to be competent marketing management professionals in the dynamic field of business. Students will gain an understanding of the core concept of marketing through lectures, case studies, group interaction, marketing research, feasibility studies, live student projects and an extensive internship program.
The curriculum is industry-oriented and reflects current competencies required by global industries. Faculty members are industry practitioners with extensive experience and ties with industry.
Students will learn how theories are applied in the actual workplace. Required live projects will introduce students to inter-university and industry-based nationwide competitions.
Business subjects will be complemented by such current IT software as SAP and SAS, used by leading global companies.
Your education will be complemented by courses focusing on professional skills required by today’s employers. These include teamwork, communication, leadership, decision-making, problem solving, strategic marketing management, e-business and digital marketing.
The BS Business Administration, Marketing Management Degree has potential for employment in all private businesses and government sectors.
Upon graduation, potential career tracks include:
- Store Manager
- Marketing/Merchandise Manager
- Research Analyst
- Business Development Management
- Communications and Media Specialist
- Assistant Project Manager
- Product/Brand Manager
- Marketing Executive